“Swiss artist JOANA ROOTS  founded her own label J-ROOTS MUSIC to share her art & music with the world. With her music, her art and her messages she stands for a lifestyle about realness, about living life consciously, about taking responsibility for your own life and freedom. Still she was never a moralizer, but she is convinced that music is one of the best ways to carry the good into the hearts of the people.

JOANA ROOTS stands for INDEPENDENT MULTICULTURAL FEMALE POWER. Her musical roots range from Hip Hop / Dance Pop to R&B, reggae, folk and psychedelic, but they find their golden thread in a voice that comes directly from the soul reflecting worlds that any eye can see. Pure Soul Music.”